Stategic PR & Communications

In a wild and crazy media world, telling your story simply, clearly and compellingly is more vital than ever.

 

We connect the dots, find media opportunities and pitch your story to outlets targeting your key audiences.

 

 

 

 

 

 

 

Build Brand Visibility and Communicate Brand Relevance

 

Riedman Communications creatively increases brand awareness and communicates how your brand, plus its services and products, matter to your to target audiences. Our approach elevates your brand as a thought leader and helps deliver you to the right customers.

 

 

Media Relations and PR Outreach 

Our reputation is built on solid media relationships.  Regardless of the industry, we have relevant relationships to leverage as well as the experience to research and build new relationships quickly.

 

Thrill of the chase?  Sometimes.  But it's more knowing how to connect you with media that need and want to hear your story.  We don’t “spray and pray.”  Our strategic, targeted approach doesn't waste journalists' time, our time or, consequently, your money.  

 

What We do:

Content Creation and Social Media

We are storytellers at heart.  We love a good story and know how to craft one that is purposeful and persuasive – a story that takes an angle editors want and speaks to your customers.   

 

We create content that gets attention and will be tweeted, posted, liked and shared.  What's your story? 

 

 

Strategic Planning and Counsel

PR no longer stands for press release.  The swift evolution of social media and how people consume news and get information has changed the game.

 

We position you meet these evolving demands and challenges head on.  We work with you to craft a custom strategy to navigate and take advantage of these rapid changes.  We’ll integrate PR with all your marketing efforts -- optimizing your message and your budget. 

How we do it:

Riedman Communications is your true agency partner.

 

 

We tap into your passion about your business. 

 

We get to the heart of what you need and let it inspire us to do our best work. 

 

We engage with your team and - even better - become a valued team member.  

 

We ask the right questions and find the best way to share your story.

Collaborate

Ask questions and listen. 

Create

Build an awesome plan, together.

Whether you are a Fortune 500 company or a startup, Riedman Communications easily becomes part of your team. We collaborate with agency partners as well as global, cross-functional teams. For smaller companies we can act as your PR and Marketing department.  

Clients say we infuse a meeting with new energy and perspective that results in game-changing ideas. Let's gather the right folks in a room, shut the door and not leave until we've got great concepts, a plan to implement them, and clear next steps.

Connect

Forge links to tell
your story.

Journalists need stories and experts.

 

Blogs need content and context.

 

You need to rise above the chatter and tell your story.  

 

We connect the dots, for media as well as potential customers.

Celebrate

Enjoy the process

and results.

 

The highly targeted coverage we secure will convert visitors to leads, translating into new and repeat customers.

 

Yahoo!  It's a win-win.

 

We do what we love. 

 

You get results.

Who we are:

Riedman Communications: Trusted Partner;  Problem Solver; Team Player

"I started Riedman Communications to be more than the PR hired hand.  I want to become your confidant, ally, coach and biggest cheerleader.  I love what I do - generating stories that cut through the clutter.  I'm able to pull in experienced, top-notch experts and lead a team that gets you in front of customers."                                                                Laurie Riedman

 

Laurie Riedman

President, Riedman Communiciations

 

Laurie Riedman has been called a "PR force to be reckoned with."  Since founding Riedman Communications in 1988 Laurie has managed major worldwide product launches, positioned start-ups for success and provided turnaround support to Fortune 500 businesses.  

 

She loves nothing more than helping companies communicate who they truly are. Translating what clients do into compelling stories that spark media attention is Laurie’s passion.  In media relations she is both tenacious and respected, creating win-win opportunities for clients and media outlets alike.  

 

Laurie quickly becomes a member of a corporate communications team, working closely with other agency partners, or becomes "the PR department" for a smaller organization. Riedman Communications has partnered with companies in Australia, the United Kingdom, and Italy as well and the U.S.

 

RC Partners 

Because every engagement is different we assemble the right team for the job. Meet a few of our trusted partners - who are masters of the craft themselves.

Suzette Norris

Writer and PR Strategist 

Prospero Communications Inc.

 

 

Suzette is a deadline-oriented, skilled writer who appreciates the ever-increasing need for clear, concise communication.  She’s worked with Xerox, Corning and other Fortune 500 businesses as a content editor, ghostwriter, communication strategist and public relations consultant. She provides a full range of corporate writing products, including white papers, e-books, web content, press releases, newsletter articles, blog posts and advertorials.

A former print journalist, she has excellent interviewing and storytelling skills.  She has worked with Riedman Communications on many projects and enjoys working with clients to turn complex subject matter into copy that is readable and engaging.

 

 

 

 

 

 

 

Patricia Yeager

Freelance Writer & Editor

 

Patricia Yeager is a content writer with more than 20 years experience in subjects spanning marketing and advertising, to gardening, law and business.  She's written for national and regional magazines, as well as website content for Fortune 500 companies. She's also a skilled editor, having edited books and magazine copy for consumer and b-to-b audiences. No matter the client, she delivers the same conscientious and thorough level of writing and editing. 

 

 

Pamela Coyle

Social Media Strategy & Content

Content Connects

 

 

Pamela Coyle and Content Connects specialize in developing content and social media strategy for B2B companies, including technology startups. A longtime newspaper reporter and editor, Pam wades in, sorting through piles of information quickly to find details and angles that engage readers and prospects.

 

She shared in Pulitzer Prizes for public service and deadline reporting for her role on the Hurricane Katrina coverage team at The Times-Picayune in New Orleans. As acting city editor during the storm, she stayed in the newsroom and worked with the news team as it was evacuated more than 30 hours after Katrina hit. She continued in a leadership role in Katrina’s aftermath. Pam also holds a Loeb Award in business reporting and a Masters in the Study of Law from Yale Law School.


 

The Buzz:

Check out the buzz about Riedman Communications

Not that we were having an exstistenial crisis but we decided to go directly to our clients as well as media representatives and ask them to describe what it's like working with us.

 

Here's what they had to say. 


 

“Laurie and her team were professional, enthusiastic and creative with a high degree of integrity. We were privileged to have been working with Laurie to implement a U.S. focused public relations program for our company based in Australia.

 

Keen, quick to grasp concepts and then follow them through for effective outcomes. Laurie has been a pleasure to work with and got us the results we were looking for. “  

 

Anthony Tesselaar, Managing Director, Tesselaar Plants

 

“I've known Laurie for many years and have worked side-by-side with her on numerous projects for Xerox. She is a self-motivated professional who understands the role communications plays to a corporation's overall strategy. Her media relations skills are superb, and her relationships in the tech arena are deep. I'd highly recommend Laurie for communications strategy, creative development and media relations.”

 

Karen Arena, former Vice President, Global Communications at Xerox


 

"Laurie Riedman always found time to help me meet tight wire service deadlines via interviews, product searches and in one case, a personal visit escorting the CEO of a top-ranked horticultural company where I was able to gather insider information about a product launch. It was a continuing pleasure to work with someone who could anticipate my needs."

 

Dean Fosdick/The Associated Press

 

“I look for opportunities to work with Laurie and I’m never disappointed by what she brings to our team and our clients. In fact, I’m consistently blown away. She’s positive, persuasive and smart. If there’s a real story, no one can sell it better than Laurie!” 

 

Sue Kochan, CEO, Brand Cool Marketing 

“Laurie has been an asset to our marketing communications team.  I value her media expertise as she seeks out appropriate media opportunities on our behalf on both a local and national level.  Her energetic and creative efforts have fueled a PR program that has resulted in increasing the profile of the firm and our people.” 

 

Kathleen Leach, Director of Marketing, Bond, Schoeneck & King

 

Let's Connect!

 

Riedman Communications, Inc. 2630 East Street

Canandaigua, New York 14424

 

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Laurie (at) riedmancomm.com                                          Rich (at) riedmancomm.com